Strategy+ Execution = Design
What I do in a nutshell: Align your Sales, Business and Marketing goals with Strategic Graphic Design
My philosophy? Graphic Design is all about communication. Understanding both the business gaols and where the consumer is in their purchasing cycle.
I work best with organisations that:
See design as a business lever, not a decoration
Want someone who solves problems before they're briefed
Need a strategic mind who happens to deliver exceptional visuals
Value institutional knowledge and long-term partnership over transactional execution
Bio
Beyond client work, I’ve lectured graphic design at college level, developed a curriculum for a three-year National Diploma programme, and tutored high school students in art, drama, and Microsoft Office.
I’ve sold creative assets as a microstocker on Shutterstock and GraphicRiver, earning a 4.5-star rating across 300+ transactions on GraphicRiver and placing in the top 10% for downloads on Unsplash.
Creativity runs in my bloodline. My great-uncle was Alexis Preller, one of South Africa’s most celebrated painters. My Mom, an ATL creative director, would take me to work with her during school holidays because I was so eager to learn about the industry.
Outside work, I draw, paint, journal, and have had various attempts at knitting (most of my efforts are thwarted by 2 enthusiastic cats that love yarn as much as I do).